Why has Uniqlo been sponsoring famous tennis players while releasing very little product? What is the strategy? - Quora
![Wimbledon 2018: Why Roger Federer has signed deal with new sponsor Uniqlo and is no longer wearing Nike | The Independent | The Independent Wimbledon 2018: Why Roger Federer has signed deal with new sponsor Uniqlo and is no longer wearing Nike | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2018/07/02/15/gettyimages-991114660.jpg?quality=75&width=982&height=726&auto=webp)
Wimbledon 2018: Why Roger Federer has signed deal with new sponsor Uniqlo and is no longer wearing Nike | The Independent | The Independent
![Tennis player and UNIQLO Brand Ambassador Novak Djokovic of Serbia poses during a news conference announcing the launch of "Clothes for Smiles" programme in Tokyo, October 16, 2012. Uniqlo will establish a Tennis player and UNIQLO Brand Ambassador Novak Djokovic of Serbia poses during a news conference announcing the launch of "Clothes for Smiles" programme in Tokyo, October 16, 2012. Uniqlo will establish a](https://l450v.alamy.com/450v/2cxhr55/tennis-player-novak-djokovic-of-serbia-poses-as-he-attends-the-presentation-of-his-new-sponsorship-deal-with-uniqlo-budget-fashion-chain-in-paris-may-23-2012-djokovic-appointed-uniqlo-global-brand-ambassador-is-the-new-face-of-the-japanese-clothing-and-sports-equipment-manufacturer-reuterscharles-platiau-france-tags-sport-tennis-business-fashion-2cxhr55.jpg)
Tennis player and UNIQLO Brand Ambassador Novak Djokovic of Serbia poses during a news conference announcing the launch of "Clothes for Smiles" programme in Tokyo, October 16, 2012. Uniqlo will establish a
![Wimbledon 2018: Roger Federer calls on Nike to return 'RF' monogram in $410m sponsorship switch to Uniqlo | The West Australian Wimbledon 2018: Roger Federer calls on Nike to return 'RF' monogram in $410m sponsorship switch to Uniqlo | The West Australian](https://images.thewest.com.au/publication/B88886167Z/1530674882341_GK41N4MRU.2-1.jpg?imwidth=810&impolicy=wan_v3)
Wimbledon 2018: Roger Federer calls on Nike to return 'RF' monogram in $410m sponsorship switch to Uniqlo | The West Australian
![Novak Djokovic to sign with UNIQLO; drops apparel sponsor Sergio Tacchini: This week in tennis business with Justin Cohen - World Tennis Magazine Novak Djokovic to sign with UNIQLO; drops apparel sponsor Sergio Tacchini: This week in tennis business with Justin Cohen - World Tennis Magazine](http://www.worldtennismagazine.com/wp-content/uploads/2012/05/novak-djokovic-e1337779076719.jpg)
Novak Djokovic to sign with UNIQLO; drops apparel sponsor Sergio Tacchini: This week in tennis business with Justin Cohen - World Tennis Magazine
![Tennis player and UNIQLO Brand Ambassador Novak Djokovic of Serbia poses during a news conference announcing the launch of "Clothes for Smiles" programme in Tokyo, October 16, 2012. Uniqlo will establish a Tennis player and UNIQLO Brand Ambassador Novak Djokovic of Serbia poses during a news conference announcing the launch of "Clothes for Smiles" programme in Tokyo, October 16, 2012. Uniqlo will establish a](https://l450v.alamy.com/450v/2cwfb3p/tennis-player-novak-djokovic-of-serbia-poses-as-he-attends-the-presentation-of-his-new-sponsorship-deal-with-uniqlo-budget-fashion-chain-in-paris-may-23-2012-djokovic-appointed-uniqlo-global-brand-ambassador-is-the-new-face-of-the-japanese-clothing-and-sports-equipment-manufacturer-reuterscharles-platiau-france-tags-sport-tennis-business-fashion-2cwfb3p.jpg)