Brand Activism: Nike and Colin Kaepernick
Brands can be rewarded for social activism – but they also risk losing customers to apolitical rivals
How activism forced Nike to change its ethical game | Ethical and green living | The Guardian
Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
HOW NIKE RE-FRAMED BRAND PURPOSE IN THE AGE OF SOCIAL-CONSCIOUS MARKETING. | by Wilderness Agency | Medium
4 Branding Lessons From Nike's Colin Kaepernick Ad
Nike takes heat for new Kaepernick ad — but is social activism just the new ad hook?
Brand Activism: When does it work?
What Nike's response to Lil Nas X “Satan Shoes” says | Hire a Writer
![PDF] Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/9425fd5b7a7769ecd2e6a035fac20b6ab72e02f6/5-Figure3-1.png "PDF] Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising | Semantic Scholar")
PDF] Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising | Semantic Scholar
Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_image/image/61235169/KaepernickNikeAd.0.jpg "Nike's Colin Kaepernick ad and the history of “commodity activism” - Vox")
Nike's Colin Kaepernick ad and the history of “commodity activism” - Vox
How Nike just did it. Brand activism- the “new” of marketing | by Breasha Gupta | Medium
THE SOCIAL CULTURAL TRENDS OF NIKE CONSUMERS SHOWS THAT FOR SOME BRANDS, BRAND ACTIVISM & PURPOSE PAYS.
Why Nike Has Mastered the Art of Online Brand Management – Marketing And Must-Know Rules
What the Nike campaign tells us about the risks & rewards of taking a stand | Ipsos
What branding social activism could mean for Nike's business - YouTube
The work isn't done: Make brand activism more than a moment | Sprout Social
Brand activism: when companies take a stand on social issues | Pirelli
Brand Activism in the Age of Transmedia: Lessons Learned from Business Practices
Harte Hanks - Brand activism at Nike, explained by Phil Kotler and Christian Sarkar: http://ow.ly/mENT30lPgru | Facebook
Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
PDF) Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising
Being Brand Activist - CBA Italy
Why companies need to be authentic about brand activism | UNSW Newsroom
