Nike on how setting an 'audacious goal' helped the brand work differently
Nike takes a stab at breaking the 2 hour marathon
Breaking2: high-tech shoe for Nike's bid to break the two-hour marathon | Running | The Guardian
Nike's Fastest Shoes May Give Runners an Even Bigger Advantage Than We Thought - The New York Times
Eliud Kipchoge Breaks Two-Hour Marathon Barrier - The New York Times
Inside the success of Nike's Breaking2 'moonshot' - Digiday
How Kipchoge was chosen for Breaking2 - Canadian Running Magazine
Nike's #Breaking2: How to Think Big, Act Bold - Identity
Nike denies involvement with Lil Nas X 'Satan Shoes' containing human blood
I Tried the Nike Vaporfly Shoes — Here's What It's Like to Wear Them
Nike Clothes for Men: All the Shoes, Shorts, Sweats, and More to Buy From the First Name in Athletic Apparel | GQ
Nike launch new running shoes for breaking2 attempt at Monza race track
Breaking2 — Activation Ideas
Nike signs marathon runners to Breaking2 campaign - SportsPro
How Nike attempted Breaking2
Nike Shares Tumble After It Reports 44% Surge in Inventories - WSJ
How Nike became a Leader on Social Media
How Nike became a Leader on Social Media
The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED
How Nike became a Leader on Social Media
The Science Behind Nike's New ZoomX Vaporfly Next% Marathon Shoe | WIRED
What You Can Learn from Nike Branding Strategy | Rival IQ
Nike's Breaking2 – Marketing Stunt Or Sporting History? Only Time Will Tell | The Drum
