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Koporcic, N. (2017). Actor-Resource-Activity (ARA) model for studying Interactive Network Branding in business relationships. Conference proceedings of the Association of Marketing theory and practice (AMTP), March 2017, Myrtle Beach, South Carolina ...
Figure 3 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar
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Figure 4 from Identification and integration of organization's resources through the network relationship in value creation | Semantic Scholar
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The network approach - a theoretical discussion
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Figure 1 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar
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Figure 1 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar
